We worked with Egon and Elvebyen FK to create a food review video where the team got to test the new menu. The aim was to convey both the dining experience and the good vibe through genuine reactions and camaraderie. The video was filmed at Egon focusing on both food, environment and energy, and was provided as content for use in social media. The result was an engaging and light-footed production that shows how well football and good food actually go together.
Football, food and real reactions in front of camera
Oppdraget gikk ut på å dokumentere hvordan en skikjører opplevde oppholdet sitt på Clarion The Edge før en dag i Tromsøs vinterlandskap. Vi ville lage en video som var varm, personlig og stemningsfull, med fokus på frokost, utsikt og forberedelsene før skituren.
Ved å følge gjesten gjennom hotellet og ut i vinteren, ønsket vi å fange både komforten, forventningene og nærheten til naturen. Vi produserte en film som føltes inspirerende og autentisk, og som lar seeren kjenne på følelsen av å starte dagen på et hotell midt i det arktiske eventyret.
A social video project with a good mood and a lot of laughter
The result was a video that shows Elvebyen FK exactly the way they are — a close-knit group with humour, honest opinions and a sense of good food. There was a lot of laughter around the table and it spills over onto the content. Here the goal was not to be smooth and polished, but real and entertaining.
The video is made for social media, and we made sure that both pace, clip and phrasing work well in the formats where the target audience actually is. A combination of food, environment and people that makes it both easy to see — and easy to like.
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