Teaology wanted to strengthen their social media presence with visual content that mirrors their brand in an engaging and playful way. We have produced videos and photos for use on TikTok and Instagram, focusing on product presentation, mood and trends. The content is tailored to the target audience and adapted to the formats and pace of the platforms, with the goal of building brand and creating visibility in a competitive category.
A new format and a new industry to learn
When we started our collaboration with Teaology, we knew this was going to be different. We had never produced content for a bubble tea café before, and therefore had to go into the project with openness and curiosity. It was about understanding both the brand, the products and not least the target audience — young people who scroll fast and stop only for what catches the eye.
After a good introduction from the team at Teaology, we quickly got an overview and started shaping ideas and concepts. It became clear that both colour, pace and mood were crucial, and we needed to strike a balance between product focus and personality. This was the start of a collaboration where we explored new tools and found a new visual voice together with the customer.
Warm colors, fast clip and real presence
Throughout the shoots, we have focused on keeping the videos both entertaining and visually enticing. We worked with warm colors, high tempo and clear composition to ensure that the content captures the attention on TikTok. The goal has always been to keep the viewer engaged, and to make the products enticing through both visual means and simple storytelling.
We have produced a number of videos for TikTok, as well as photos and content for Instagram. Concepts have ranged from menu focus and product details to mood videos and small scenes from everyday life in the store. Together with Teaology, we have tested, adjusted and adapted the algorithm — and found a style that both the customer and the public recognize.
A partnership that we continue to build on
The result so far has been a series of videos that give the brand a distinct and recognisable identity on social media. Content is designed to be seen, shared and remembered — and we have worked continuously to improve both format and form to best target audiences.
The collaboration with Teaology has been educational, fun and still evolving. We are working on new ideas and productions on an ongoing basis, and we look forward to being part of the journey ahead. This project has opened the door to a new industry for us and we are proud of what we have achieved together.
A creative collaboration we look forward to continuing with
Teaology has been a fantastic customer to work with — open to ideas, clear about who they are, and always with a good vibe in their productions. The collaboration has been characterized by trust and mutual commitment, which has made it both effective and inspiring to deliver content that actually hits.
We look forward to developing new concepts together and testing more creative directions in the time to come. When you work with a brand that dares to be playful and at the same time is serious about its growth ambitions, there is room to create things that both look good and work. We are looking forward to the continuation.
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