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Blynk has helped Trygg Helsesjekk to get both the look and the message in place, from website and visual profile to marketing and content. A project in which we combined health professional heaviness with a good dose of warmth and humanity, and made sure that the clinic looks as safe online as it does in real life.
A warmer and more human health experience
Trygg Helsesjekk wanted to make it easier for people to take care of their health, without it feeling cold or overwhelming. Together we saw the opportunity to shape a new standard for private healthcare that puts the patient at the centre and speaks to people in an understandable, calm and inviting way. We developed a visual profile, website and communication strategy that builds trust, lowers the threshold and gives a clear voice to professional security.
This project was a close collaboration between the clinic and our team, with the goal of creating a digital experience that feels as safe as the visit to the clinic. With everything from text and images to ads and social media, we gathered a common thread throughout the phrase. The result is a holistic and modern health experience that hits widely both professionally and humanly.
A warm and modern health site without unnecessary noise
We saw the Trygg Helsesjekk website as an opportunity to move away from what often characterizes traditional online health services. The goal was to create something that feels personal, trusting and easy to use. We wanted to create an experience that is as comfortable digitally as it is in the clinic. With calm use of color, short texts and real photos from the center itself, we built a website that mirrors the atmosphere patients encounter.
All content was produced starting from real situations and real people. Together with the Trygg Helsesjekk, we developed a visual expression that conveys peace and security, while making it easy to find the right examination. The website works on both mobile and desktop, making it easy to book an appointment, read more and get an overview. A solution that proves that health does not have to be difficult to be professional.
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We built a visual identity that combines serenity, professionalism and ease of use across the entire experience
We put a lot of emphasis on the visual expression when we built the website. The color palette was chosen to give calm and peace of mind, with shades that give associations with health, without feeling sterile. The fountain is carefully chosen to be modern and friendly, but at the same time professional and clear on all surfaces. The logo got to play an important role in the interface, serving as an anchor point that creates recognition and trust throughout the experience.
Everything from button style to text sizes was tested and adjusted to achieve a balance between aesthetics and function. The goal was for both young and older users to feel at home on the site. By combining clear structure with a thoughtful design language, we achieved what Trygg Helsesjekk stands for. Not as a random online clinic, but as a place you can trust from the first click.
A holistic expression that makes health easy to face
The Trygg Helsesjekk project was a joint effort to build something more than just a website. We wanted to create an entire digital experience that felt warm, tidy and real. With clear choices in colours, fonts and image usage, we worked purposefully to convey peace of mind and professionalism in a way that makes it easy for people to understand and act on their own health.
Through close collaboration with the clinic, we got a clear picture of what they wanted to communicate, and translated this into a visual and linguistic expression that is both modern and recognizable. The solution is the result of thorough work, clear priorities and a shared ambition to lower the threshold for seeking healthcare — without compromising quality or seriousness.
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